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Article No. 8 | March 20, 2022.

10 Interesting Facts About E-commerce Web Design

1. Choosing The Right Layout

If you are planning to start an online business, choose the right layout. This is one of the most important things that you can do.

A poorly designed eCommerce website can make or break your business. Many companies are closing their online stores because of the bad user experience. This has to do with the design of the eCommerce websites.

You have to keep in mind how the user perceives your design. So, you should definitely spend some time on the designing stage of your eCommerce website.

2. Picking The Relevant Theme

If you are building an eCommerce site, it's a good idea to choose a theme that is in keeping with your brand. The most important part of a good eCommerce site is to first get the content layout right. The visual style of the site will be determined by the content.

A good way to find a theme that is in keeping with your brand is to choose one that suits the type of products you sell. Some themes will have a shopping cart in the header, which you can use to display your products.

3. Deciding On the Typography

Another key area of an eCommerce design is the choice of typography. When it comes to typography, the main rule of thumb is to follow the trend, but be careful not to copy a competitor's website too closely.

Typography plays a large role in how a website is perceived, and it's the visual element that's most likely to catch a user's eye. You need to ensure easy readability on whatever device the user views it on.

The best way to decide on the right typography for your eCommerce website is to do a lot of research. Find out which fonts work best in different situations, and practice using the typeface of your choice.

4. Opting For the Right Platform

There are many types of eCommerce platforms available in the market today. There are three key points that will make or break your eCommerce website's success - speed, flexibility, and security.

The first of these points deal with the actual "look and feel" of your eCommerce website. The second is how easy it is for you to edit and update content on your eCommerce site, such as product listings.

The third is security. If your website is slow to load or is hacked by hackers, then you will lose potential customers.

5. Implementing eCommerce SEO

The next part of eCommerce website design should be to make sure that your eCommerce website is built to rank on search engines. The first thing you need to do is make sure that your website can be found by Google.

Ensure that the site is optimized for mobile and desktop searches. This means including keywords in the titles of all your pages. This includes the page with your description, meta tags, and adding keywords throughout the content.

If your website is optimized, when someone searches for one of your products, your website will be displayed on the first page of search results.

6. Optimizing Website Security Protocols

Website security is something that needs to be addressed, especially with eCommerce websites. Customers can access your site through different devices and locations. You need to think about the security protocols that will be required to keep your site safe from attack.

There are many security measures that can be implemented to keep their data safe. This includes implementing SSL encryption, a firewall, anti-virus programs, and password protection.

7. Implementing Guest Checkouts

Many eCommerce websites offer a guest checkout feature so customers can make purchases without having to enter their personal details. You may want to add a guest checkout feature to your site too.

A guest checkout means you only need the customer's email address and billing information to complete the purchase process. It can help improve conversion rates and get more people to sign up.

8. Optimizing Website Performance

Optimizing your website performance involves ensuring that all its content and graphics are relevant to the audience you are trying to reach. The goal is to make sure that your site is accessible, easy to navigate, and fast.

If your site takes longer than 10 seconds to load, it's probably not going to be a success. If you can't get a sense of where on the page your visitors will click within 10 seconds of arriving, it's a good idea to redesign your site.

9. Focusing On Quality Content

When it comes to online businesses, content is king. But you have to understand that only high-quality content works here. This means providing great articles, infographics, and white papers.

There are many types of content on your website that you can use to your advantage. If you don't have a blog, you need one. In fact, a blog is a great way to generate more traffic and leads for your business.

10. Utilizing Analytics Frameworks

Once you have a clear understanding of your market, then you're ready to start developing your marketing strategy. Once you've done so, you should use analytics to help make sure that your efforts are working.

That means testing your emails, ads, landing pages, and social media posts to ensure that the content and messages you're using are getting the results you want. When you have the results of your marketing efforts, you can adjust your approach and message accordingly.

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