Ottawa Social Media Marketing

Social Media Marketing

Choose Backlit Media to Promote Your Brand on Social Media

Choose Backlit Media to Promote Your Brand on Social Media

Every day, more than 968 million active users log on to Facebook alone…

And that figure doesn’t even take into account the millions of daily active users on Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google+.

Further, 78 percent of people say that a company’s social media posts impact their purchase decisions.

friends looking at twitter on smartphone

Wouldn’t you say it’s time to effectively promote your brand on social media?

Demographics vary widely depending on the platform – for instance, 77 percent of adult females are active on Facebook, while Twitter remains popular among young males living in urban environments.

No matter what audience you wish to target, Backlit Media can help you put together a comprehensive social media marketing plan to achieve your objectives.

When Backlit Media helps you to promote your brand on social media, we are essentially committing to three tasks:

  • Deliver your brand and message to your chosen audience
  • Engage with your audience with compelling content and dialogue
  • Increase your overall brand reach and exposure through detailed targeting
Woman taking product picture in supermarket to share on Facebook

Unlike traditional advertising channels, social media is:

  • Cost-effective
  • Highly targeted
  • Fun and engaging

In other words, choosing to promote your brand on social media is all about catering your message to a single individual that you are able to solve.

Most importantly, social media isn’t just for tech-savvy kids anymore – in fact, 49 percent of adults reporting using Instagram daily!

So whether your objective is to speak to professional women over 40 in Ottawa, or tradespeople of all genders in Edmonton, it is safe to say your best customers can be found online.


The most important thing to remember, however, is that results on social media are often not instantaneous.

For example, according to the 2015 B2B Web Usability Report, it takes 10.4 pieces of content on average before a prospect will initiate some form of engagement or buying opportunity.

This is why so many small business owners become discouraged with social media. After just a few days or weeks of irregular posting, there is no visible return on investment.

That isn’t a problem with marketing on social media; rather, it’s simply the result of inexperience.

Customer sharing picture of food to share on social media

Much like a campaign of radio or television ads, social media marketing requires a highly competent skillset to do effectively.

The truth is that choosing to promote your brand on social media – as with any marketing channel – requires constant attention and adaptation in order to optimize results.

This is precisely what Backlit Media can do for you and your brand.

Through posting and engaging with your audience online on your behalf, we can build the trust and engagement needed to drive revenue.

Because as all well know, people buy from people they like and trust.

Store owner who uses social media to market flower shop.

It would be our distinct pleasure to discuss social media management and marketing options with you.